Cheryl Cole has landed a deal to front beauty brand L’Oreal Paris.

The X Factor judge known for her wavy locks is going to promote L’Oreal’s new hair product called Elvive Full Restore 5.

Cheryl said of the campaign: “I have always loved the brand and have always wanted to say the iconic phrase: ‘Because you’re worth it,’ so to be given that opportunity is absolutely amazing.”

Well what girl hasn’t stood in front of the mirror, throwing her hair around and saying ‘because you’re worth it’?? – No, oh just me then!!

L’Oreal Paris’s general manager said: “Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK.”

Plus you just know that if Cheryl Cole is fronting a campaign the product is going to fly off the shelves, we’d try anything to get that hair!

The Geordie lass is fast becoming a brand herself what with lucrative ad campaign and solo album on the way, it must be great being Cheryl Cole!!

Cheryl Cole opens up a about this year’s X Factor and last year’s winner Alexandra Burke.

Cheryl who is reportedly mentoring the girls again this year, says: “I obviously love the girls, the whole process of being girly, the clothes, the styling etc. I always give it my very best.”

She adds: “(But) I’m at a slight advantage to the other judges as I’ve been in the process before (with Girls Aloud) so maybe I can be more considerate at times.”

Cheryl also goes on to say that she has been supporting last year’s winner Alexandra whilst she records her new album:

“Alex has been in the US working on it, she absolutely loves everything that has happened to her since she won the show last year. She has this amazing enthusiasm for everything – she’s like an excited bunny rabbit.”

Cheryl Cole and the gang are back on our screens this very Saturday!!…I’m very excited, can you tell?!

Dannii Minogue is coming back for a fashion fight, outshining Cheryl Cole at X Factor boot camp yesterday.

Oh isn’t it fun, I love that there are now two fashionistas on The X Factor, it is so going to be more about what they wear this year than the singing!

Despite usually being on form, Cheryl Cole was beaten in the fashion stakes by fellow judge Dannii Minogue yesterday.

Dannii wore a pair of shiny high-waisted shorts with a black sheer blouse, black tights and lovely but very high platform heels. Perfect choice, very classy!

I personally can’t wait till The X Factor gets started, although my favourite bit is The Xtra Factor, just love Holly Willoughby. What’s your X Factor highlight??