WAGs Boutique – Hardest Challenge So Far

The girls challenge this week is to design an advertising campaign for their boutique; the winners get to see their campaign on billboards around London. The only request is that all of the girls feature on the design and they only have 24 hours to do it in!

The managers picked this week were Elle for Better Half and Krystell for Bows.

Krystell nominates Nicola T and Madeleine and Elle nominates Jadene and herself. As the girls are already in the offices of advertising maestro, they stay to get started while the others return to the boutiques.

WAGs Boutique – At the boutiques

The winners of last week’s challenge, Better Half receive their prize – two Scott Henshall dresses. They price the dresses at £250 each.

At Bows, manager Krystell has been held up; however Julie’s daughter has come into lend a hand in the shop for the day. When Krystell does arrive, she brings lots of goodies for the queue of customers to cheer them up while standing in the cold weather.

WAGs Boutique – Challenge update

Back at the advertising agency, the girls are busy working on their campaigns, but both seem to be struggling.

Nicola and Madeleine come up with a line they feel could be the winning advert – ‘How far would you go for fashion? As far as Bows’ and get to writing it on their board to see how it looks.

Meanwhile, Better Half choose the slogan – ‘No room for substitutes’ with a picture of their girls tearing Bows’ apart!

By the evening, the girls end up heading back to each others houses to continue working. By the end of the night the girls are finished – but very tired. They find this is definitely the hardest challenge they have had so far.

Next day, Jadene wakes up and realises she isn’t happy with their design so changes it to make it more simple.

With the challenge drawing to a close they head off to present their campaign to Trevor – or so they thought, when they arrived they realised he had invited 50 advertising’s top females to sit in and judge the presentations too.

Bows are the first up and make a really strong professional pitch, which surprises Trevor.

Better Half presents their campaign and Elle takes off her skirt to reveal she is wearing football shorts and socks! The girl’s idea is to have glamorous top half’s with footballer legs as their bottom half’s.

Trevor admits that both are very strong campaign, but who will win the challenge this week?

WAGs Boutique – Back at the bouqitues

After last week’s feedback from mentor Anna having a go at Michaela, Michaela decides to go out and buy new stock for their boutique. This really impresses mentor Anna this week and Michaela even turns up on Saturday at 9am to get started – has she turned over a new leaf?

Maybe not, she persuade team mate Julie to leave the shop without telling manager Krystell. When the girls return, Krystell is not happy and storms off to the toilet fuming.

WAGs Boutique – Challenge results

With the challenge now complete the girls arrive at head quarters to hear the results and feedback of this week’s challenge.

Trevor Beattie tells the girls he was very impressed with both of their campaigns and admits it was a very close decision. Although, there can only be on winner.

He reveals that Better Half made a fantastic pitch and Bows had an amazing creative. But, the deciding factor was the use of branding and for this he declares Better Half’s the winning campaign.

Better Half now lead by 4-2, so Bows will have to try even harder next week to catch up.

Don’t miss the next episode of WAGs Boutique – Tuesday on ITV2 at 9pm.

WAGs Boutique – The Vintage Challenge

This week’s challenge was to choose vintage clothes to sell at Portobello Market. With a total of 172 items, both teams have to pick 86 items each to sell on their stall.

The managers picked this week were Julie Philips for Bows and Charlotte Mears for Better Half. As usual, the managers pick two girls from their team to do the challenge, Julie picks Nicola and Krystell and Charlotte chooses Jadene and Elle.

Off the girls go to start their challenge and choose their 86 pieces of vintage clothing.

WAGs Boutique – At the boutiques

Back at the shops, Julie and Charlotte are laying down the rules, but both end up getting mocked by their team mates.

Charlotte seemed to be finding it difficult to control her staff. Cassie was sent out to get some lunch, but arrived back at the shop three hours later as she met up with Jadene for lunch. Obviously, this annoyed Charlotte and when Cassie finally got back to the shop, they ended up arguing and Charlotte burst into tears. Cassie said she just wanted to get her own back on Charlotte.

Meanwhile at the Bows, things were even worst for Julie. Michaela acting like a 12-year-old decides to play up Julie and go shopping while her team mates are left to do all the hard work.

WAGs Boutique – At the market

On Saturday, the girls arrive at the market really early to set up their stalls in the pouring rain. As the weather was pretty bad, the girls got off to a slow start. But Better Half make their first sale and there’s no stopping them. Bows even have to reduce all their prices to £1 to keep up with them.

After a hard day at the market, the girls call their managers and Nicola asks if she and Krystell can go home instead of going back to the shops. This doesn’t go down well with Michaela and she ends up shouting at Julie in front of all their customers and storming off home.

WAGs Boutique – Challenge Results

With the challenge complete the girls head off to find out who has won and to receive feedback from their mentors.

Bows mentor Anna Park, really lays into Michaela and said she should have been fired for the way she spoke to Julie, although Michaela doesn’t seem bothered.

The results are finally revealed, Bows sold £258.60 and Better Half sold a total of £497.27, making Better Half this week’s winners.

Now with the score being 2 all, both teams will be fighting hard to win next week’s challenge. Although, after this week’s arguments in Bows Boutique, I wouldn’t be surprised if Better Half takes the lead from now on.

Don’t miss WAGs Boutique next week – Tuesday on ITV2 at 9pm.

WAGs Boutique – Bows and Better Half open for Business

In the third episode of WAGs Boutique, we see both Boutiques open for Business. The first day seemed to go really well for both teams, Better Half sold £1898 of stock and Bows sold £2048 of stock, so only slightly beat Better Half.

Second day wasn’t so good, when Better Half arrived at the shop they found someone had broken in and stolen two hand bags worth £500 each. Obviously they were a little shaken up and Jadene said she thought it was because people didn’t like her team, Better Half.

The girls had a visit from Jacqueline Gold, owner of Ann Summers to set the teams their first challenge. The challenge was to design their own websites and promote their boutiques in just three days.

Store managers were appointed, Madeleine Bowden for Bows and Heather Swan for Better Half.

Both managers then had to pick 2 members from their team to carry out the challenge set. Madeleine picked Julie and Krystell and Heather picked Jadene and Cassie.

Off the girls went to get started. The girl’s first stop was their website designers to discuss what they would like, Better Half seemed to know exactly what they wanted, however Bows were a little vague.

While the designers get cracking on the websites, the girls make a start on the second part of the challenge to promote their boutiques and new websites.

Both teams started by calling radio stations to get interviews, Cassie and Jadene managed to get quite a few interviews, but Julie and Krystell seem to be finding radio stations a little difficult. They did manage to get a couple of interviews, but on the first interview they forgot to mention where the boutique was and their website address!!

Bows then gave up on Radio and managed to get on Soccer AM, thanks to the help of their hubbys.

Back at the shops, Bows were having a nightmare, they had a leak in the stock room and had to get all the stock out quick before any got damaged and Michaela revealed that she had split up with her boyfriend Stewart Downing. Poor Bows, things couldn’t get any worse.

With the challenge coming to an end, both teams get together with their mentors, Anna Park and Lyn Gardner and Jacqueline Gold for feedback.

Better Half definitely impressed the judges with their website design and radio interviews, but Bows win by far with having more customers, selling more stock and getting more visitors to the website, they had an incredible 23,737 hits, three times more hits that Better Half’s website.

The prize for winning this challenge was a night at the Brits and getting to preview their second challenge before Better Half.

Next week on WAGs Boutique the girls get their second challenge. Don’t miss it!